What appealed to us most about these products is the research proving their benefits. Let’s be real! There are a lot of nutritional products on the market. We always hear about the latest and greatest food or diet to get healthy. But fruits and vegetables stand the test of time. They aren’t a fad. They will always be needed by everyone. Juice Plus+ stands alone in the nutritional world because it is concentrated food (with a food label, not supplement label) and it is the most researched nutritional product in the world. The way we see it, we’ve got one body to carry us through this life. We want the BEST option for protecting it. After all, it’s not the years of your life that matter as much as the life in your years.